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SendGrid vs SES — pick per client, run both from one desk

Agencies should not force one ESP forever. Use SES when cost and control win; use SendGrid when the client already has an account or wants a classic ESP. EonMailer supports both as BYO.

Factor Amazon SES SendGrid
Send cost Usually lowest at scale Plan / credit based — fine if already paid
Setup AWS account, IAM, sandbox exit API key + domain auth + scopes
Tracking in EonMailer Configuration Set + SNS Event Webhook
Best when You want infrastructure economics Client already on SendGrid / wants ESP UI
With EonMailer Same agency desk: workspaces, approvals, readiness, reports

FAQ

SendGrid vs SES questions

Which is cheaper for high volume?

Usually SES at infrastructure rates. SendGrid can still win if the client already pays for a plan or needs ESP features outside EonMailer.

Which is easier for non-technical AMs?

SendGrid often feels more familiar as an ESP. SES is fine when EonMailer guides IAM + sandbox + DNS — many agencies standardize on SES once the path is documented.

Can I use both?

Yes. Different client workspaces can use different providers.

What about Mailgun?

Also live in EonMailer. Choose Mailgun when the client already runs on it or prefers its developer tooling — see the Mailgun integration page.

Connect whichever the client already trusts

Guided setup for both — start on Free and add more workspaces as retainers land.